Online marketing has many advantages over the traditional media, such as TV, radio, newspapers and the like. Among the most important we have:

• To minimize the waste: This has always been a problem inherent to the media; to reach people that do not have potential to become customers. Online marketing can be segmented by a wide range of factors, demographic, geographic, interests, affiliations, and the variables of life-style.

• Communicate in a ratio of one-to-one: Research has shown the more personalized the messaging, the most effective way for your operation. By motivating people to provide a minimum level of information, one-to-one has the basis to become a reality.

• To satisfy the customer, sales and purchase requirements. Marketers have always known that it is impossible to "make" people buy anything. To know that people are in the process of business and of buying, a whole new level, and effective communication.

• Make adjustments on the fly. The majority of online marketing can be modified in real time, with just a few clicks of the mouse. Very far from the traditional advertising and marketing methods.

• Offer multimedia experiences. This term has many uses in online marketing today, including sound, animation, video, live chat, etc, These experiences are common with the high-speed connections to broadband Internet. Today, rich media is available to almost all organizations.

• Provide performance metrics. We commonly hear the following expression: "half of my advertising is wasted"; I don't know what half speak, because nearly everything related to marketing online is perfectly measurable.

All of the above gives us the measure that we can not do advertising (marketing) from a disorganized and no planning. We have also seen as doing a refresh of the conventional campaigns to bring them to the Internet, we can achieve much better results as there are as to correcting the different factors during gait, which provides us to specifically target the niche or target audience specifically.

We can conclude then that in the present we must focus the bulk of our advertising in the global media such as the Internet instead of betting all the money in traditional media, although still effective, are less profitable and prone to statistical analysis to know the true return on our investment.

Translated by Yandex.Translate and Global Translator