Affiliate marketing is a broad term that refers to a kind of online business scheme such as revenue sharing, advertising sharing and the sale of certain products or services. Its origins date back to the end of 1994, when many e-commerce sites started using the system and found that it produced fantastic results. At present, marketing through affiliate has proven that it is actually a serious player within the e-commerce strategy.
When an affiliate joins with an e-commerce merchant of some kind (either a subscription service, a shopping site etc ...) the payment is received through the referrals that are made from the affiliate's website, these are made through the following methods:
- Basic pay-per-click systems - The affiliate displays ads on his site and gets paid when a customer or Internet user clicks on that ad.
- RSS feeds or blogs - even personal sites can be classified in this category. Blogging is becoming a basic form of marketing and promotion, and affiliate marketing partners as well with this form of online communication.
- Comparison shopping sites and directories - such as review sites or legitimate advertising sites.
- Loyalty sites - this is when there is a reward system placed on a site or a cashback or points (or donations).
- Coupon sites that focus strictly on marketing and promotions.
- Mailing lists – lists of legitimate email subscribers to the affiliate's website, etc. - not spam.
- A registration route – when a person registers on a specific site, either in a newsletter or subscription, offers from other companies that are represented in advertising.
- Networks – there are many affiliate marketing networks. Some even work in a kind of multi-level marketing.
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