¿What is the branding on the Internet? – Internet Branding

 

Branding the Internet is the process of using video and audio content to position yourself as an expert in your field to potential customers who seek him and are ready and willing to pay the price that you want to charge with little or no resistance.

 

The Branding of the Internet can take several forms:

 

• Web pages, audio and video messages.

• short videos published on the websites of the exchange.

• MP3 audio “podcasts”.

• Tele-seminars and Webinars.

• Online seminars, workshops and clinics.

• Units of CD, MP3, Flash and DVD of “how to do” programs.

• The programs of Internet radio.

• And the professional interviews, such as we are doing now.

 

The formats you choose will depend on your objectives and your budget.

 

Why is it important to put your brand on the Internet?

 

Put your brand on the Internet is important because the digital world of today, it is the consumers and buyers of businesses that have the power, not the advertisers. The branding on the Internet allows prospects to see and hear what you have to say from the comfort and privacy of their own environments. The branding on the Internet you positioned as an expert that can solve the problems of your target market.

 

When done correctly, branding on the Internet pre-conditions and pre-selected qualified buyers of your product or service so that when they contact you, believe that you are the obvious choice to solve the problems you have. They will be more inclined to accept the price and terms with less justification and negotiation.

 

Imagine, now, how fun and financially rewarding your life becomes, when you and your business are recognized as the leading brand in its field! The branding on the Internet can help you dominate your market!.

 

What are the benefits of developing a program of branding on the Internet?

 

• The branding on the Internet is quick and easy to achieve – it Is possible to create and produce a brand message at an Internet only business day.

• The branding on the Internet conveys your personality and passion – unlike static advertising, the messages of branding on the Internet can be one-to-one – as one friend to another.

• The message of branding in the Internet are cheap and easy to distribute. Once the message is produced, distribution can begin immediately, using our own process of sending audio and video. It is possible to see the results in just a few hours to a few days.

• The branding on the Internet is one of the preferred methods for learning – Many busy individuals do not have the time to read printed materials, but that will be short videos or listen to podcasts on their MP3 players or CD. Among the easier to make people consume their messages, it is more likely to buy from you.

• The messages of branding on the Internet can be package, create packages and sell them – The messages of branding on the Internet can be recycled, modified and/or resetting its contents and re-propose them. Can be presented as a series, or combine to make an information product that can generate passive income constantly.

• The messages of branding on the Internet you can easily upgrade – The digital edition of today allows you to make changes or add content with ease.

• The branding on the Internet creates different angles of perception to you – The branding on the Internet is still in its early stages, your posts can position you as an industry leader in innovative and do qualified people take a look at their offer in the first instance. The branding on the Internet will separates you from your competition in a way that no one else can.

 

What type of companies will benefit from a program of branding on the Internet?

 

You know how frustrating it is when you see, hear or read about other people in your industry – who are less qualified and experienced than you are – to get the recognition and the money that should go to you? The branding on the Internet is for people who are willing to take immediate action and consistent to correct that. It is for companies that want to dominate their industries.

 

The branding on the Internet provides information focused on their ability to offer cost-effective solutions to the problems your target market has. The branding on the Internet build your reputation and image faster, easier and cheaper than any other form of promotion. What is more, The branding on the Internet conveys his enthusiasm, which makes the prospects have a clear idea of his personality, Philosophy and ethics.

 

In other words, the branding on the Internet separates you from the competition!

 

Imaggine in your mind how cool it would be if their competitors did not appear on the radar screen of your prospects. The branding on the Internet helps to get the customers that are purchasing.

 

How are consumed the messages of branding on the Internet, that is to say, how people access them?

 

Through the branding on the Internet their points of sale are everywhere. The basis of the program of our promotion is the presentation of videos in short format and the distribution of these videos on different portals like YouTube, Yahoo Video and MySpace. In this moment there are more than thirty of these sites for sharing videos, and send videos to all these sites for several days.

 

These publications video are specially coded with the key words of the target market that is looking for what you offer. It is not uncommon that the videos start to appear in keyword searches almost immediately. And it is also very possible to get three or more links to your video on the first page of Google in a week or less.

 

You can also send your MP3 audio files to a dozen sites of podcast, and can also post their audios and videos in more than 60 social media sites, such as Facebook, Twitter, Technorati, Squidoo and Del.ing.us, to name just five of the most popular.

 

By the way, don't worry if you have never heard of these sites or what they do. Hundreds of millions of people if they have heard of them and use them every day to get information about products and services they want to buy. The key is to get the maximum exposure from your messages quickly and consistently. The greater the number of people who see your messages, you will develop more business that is going to do. It is as simple as that.

 

How do the customers know what they say their brand messages on the Internet and how long they last?

 

We use a simple formula that makes it very easy to generate content. It is called the system ten the cube, and consists of:

 

1. – Ten questions and answers about your business, similar to the most frequently asked questions (FAQ) that you probably already have in your web site.
2. – Ten questions and answers additional that you would like your customers will do to convey the hidden profits and the benefits of what you do – what we call, SAQ''s (Should Ask Questions), “Questions that need to be made.”

 

The FAQ (frequently asked questions) and the Questions that should be directed (SAQ), can be run from 30 seconds to a couple of minutes.

 

Then, it is recommended to do a combination of the following for the third group of ten Messages:

 

1. 4 to 5 Videos including:

 

to. A video of 1-1/2 to 3 minutes in duration with the introduction of its home page.

 

b. A video of 1-1/2 to 3 minutes in length that conveys the three main benefits of what you do, and the main difference between you and your competition.

 

c. 30 seconds of "thank you" message that plays after that people register on the capture page through your offer.

 

d. And then, depending on your business model, videos additional you could show your facilities, your staff, your flagship product or service, or any other area of your business that you want people to know.

 

2. And then it is recommended to do 4 to 6 videos of customer testimonials. Get this is much easier than you think using the “3 Magical questions” formula that we will share with you when you become our client.

 

Then, you can extract audio from videos and convert them into MP3 files, to make podcasts and create a CD for physical distribution.

 

We can in addition, have the content transcribed and put into one or more PDF files for downloading or printing and physical distribution.

Importance of having a presence on the Internet

 

Each day, they are springing up countless new companies. Each time, the competition is growing strong and eager. Despite the fact that the prosperity of a business is predominantly dependent on the great effort of a number of functions during the early years, it is of utmost importance to concentrate fully on the brand and the marketing appropriate.

 

Taking into account the fierce competition in the business world, entrepreneurs must try to make your business among a huge crowd. However, the big questions are:

 

What are the things that can make the link to your business appears above all of your competitors?

 

What are the steps to take to make your business a success?

 

What is the reason for the success of a competitor with respect to another?

 

The answer is simple, and it all boils down to having a presence on the Internet.

 

The owners of the companies that are against having or creating a web site, they do not realize that they are losing a large space in the market, not only national, but international. They do not realize that the marketing of your business through the Internet is usually as prosperous or even sometimes much better that your local business physical. Having a business on the internet and make it better, you certainly can allow your business to be present in different search engines famous, which will increase conversions and, consequently, their income. You will discover countless organizations that are enjoying great sales as a result of the marketing of their business from the web.

 

The Internet is an amazing tool and reliable for the majority of businesses in line. Marketing your business on the web can offer you the possibility to buyers to get and buy what they need in the comfort of your home or office, and therefore the improvement of the sales of many companies.

 

Having a presence on the Internet can allow you to make any type of business, whether small scale, medium or wholesaler. In addition to allowing it to compete in an equitable manner to a person or small business with a large company from any angle. By having a presence on the Internet, the owners of companies will be able to realize the new trends in the world of business and discover business opportunities countless without having to waste time and effort. The online presence can certainly increase the opportunity to communicate with a larger number of customers and sellers who may possibly or will probably not be in your local area.

 

Each company, regardless of size, should have a website of your own. This is because the majority of buyers do their search initially in line, before taking a decision or making any acquisition. It really is essential that customers are able to find at this stage. In addition, having a website provides value to your brand and gives you an additional means to connect and converse with their customers. And therefore, it improves the topic of response times. To have website designed and built by expert website designers such as RACB Consulting leave a guarantee of a result, to such a point that your web site is essentially an extension of your brand and provides similar information to that of your brochures and printed materials.

 

Update your web site frequently to make it fresh and with useful information, this will give your visitors a good reason to visit your web site continuously.

Affiliate Marketing is a broad term that refers to a kind of schema in business online as the share of the income, participation in advertising and sale of certain products or services. Its origins date back to late 1994, when many e-commerce sites started employing the system and found that it produced fantastic results. Today, marketing via the affiliate has demonstrated that it is actually a serious player within the e-commerce strategy.

 

When an affiliate joins in with a merchant electronic commerce of some kind (either a subscription service, a shopping site etc ...) payment is received through referrals done from the affiliate's web site, these are done through the following methods:

 

1. Basic systems of pay per click – The affiliate displays advertisements on its site and receives a payment when a customer or Internet user clicks on that ad.
2. RSS feeds or blogs – even personal sites can be classified in this category. Blogging is becoming a basic form of marketing and promotion, and affiliate marketing partners well with this form of online communication.
3. Comparison sites and shopping directories – such as review sites or legitimate sites from advertising.
4. The sites of Loyalty – this is when there is a reward system placed in a site or a refund in cash or points (or donations).
5. Coupon sites that focus strictly on marketing and promotions.
6. Mailing lists – the lists of subscribers of legitimate e-mail to the affiliate's website etc – not spam.
7. A registration path – when a person registers at a specific site, either in a newsletter or subscription, offers from other companies that are represented in the advertising.
8. Networks – there are many networks of affiliate marketing. Some of them work even in a kind of multi-level marketing.

Search Engine Optimization (SEO)

It is the process of improving the volume and quality of traffic to a web site from search engines that exist on the internet such as Google and Yahoo! To name a few.

 

These steps can drastically improve the results as will indexed your site in the search engines:

 

1.- Select Titles, Headings, and Key Words.

 

• The title should include the name of your site / company, and may be up to 10 words.
• The description should include relevant keywords and be about 30-35 words.
• Adds about 5 to 7 keyword phrases, even add your location.

 

2.- A Lot Of Relevant Text.

An important aspect of relevant text is that the content is unique and quality! There must be at least 400 words on your home page and 250 words on each of your other pages. The keywords should appear 3 to 7 times in the text. And be sure to include a title with the key words on the main pages.

 

3.- Submit your Url to the Search Engines.

 

Submit your site to a few directories to increase the chances of being found. Here are some links to submit your site to the major search engines: Google, Yahoo!, Bing.

 

4.- Links.

 

Get links from quality sites! Google crawls the big sites, such as Dig, Facebook, Twitter and Wikipedia every day, so if you add a inbound link to your site from your Facebook, you increase the chances that your site will be indexed quickly. Once more, think about the quality of links, not quantity!

 

5.- Connect Your Own Domain.

 

If you are using your site for business reasons or business, consider getting a custom domain name: www.tunegocio.com

 

It is more professional, easy to remember and that is unique, even more friendly to the search engines.

 

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