¿What is the branding on the Internet? – Internet Branding
Branding the Internet is the process of using video and audio content to position yourself as an expert in your field to potential customers who seek him and are ready and willing to pay the price that you want to charge with little or no resistance.
The Branding of the Internet can take several forms:
• Web pages, audio and video messages.
• short videos published on the websites of the exchange.
• MP3 audio "podcasts".
• Tele-seminars and Webinars.
• Online seminars, workshops and clinics.
• Units of CD, MP3, Flash and DVD of "how to do" programs.
• The programs of Internet radio.
• And the professional interviews, such as we are doing now.
The formats you choose will depend on your objectives and your budget.
Why is it important to put your brand on the Internet?
Put your brand on the Internet is important because the digital world of today, it is the consumers and buyers of businesses that have the power, not the advertisers. The branding on the Internet allows prospects to see and hear what you have to say from the comfort and privacy of their own environments. The branding on the Internet you positioned as an expert that can solve the problems of your target market.
When done correctly, branding on the Internet pre-conditions and pre-selected qualified buyers of your product or service so that when they contact you, believe that you are the obvious choice to solve the problems you have. They will be more inclined to accept the price and terms with less justification and negotiation.
Imagine, now, how fun and financially rewarding your life becomes, when you and your business are recognized as the leading brand in its field! The branding on the Internet can help you dominate your market!.
What are the benefits of developing a program of branding on the Internet?
- The branding on the Internet is quick and easy to achieve – it Is possible to create and produce a brand message at an Internet only business day.
- The branding on the Internet conveys your personality and passion – unlike static advertising, the messages of branding on the Internet can be one-to-one – as one friend to another.
- The message of branding in the Internet are cheap and easy to distribute. Once the message is produced, distribution can begin immediately, using our own process of sending audio and video. It is possible to see the results in just a few hours to a few days.
- The branding on the Internet is one of the preferred methods for learning – Many busy individuals do not have the time to read printed materials, but that will be short videos or listen to podcasts on their MP3 players or CD. Among the easier to make people consume their messages, it is more likely to buy from you.
- The messages of branding on the Internet can be package, create packages and sell them – The messages of branding on the Internet can be recycled, modified and/or resetting its contents and re-propose them. Can be presented as a series, or combine to make an information product that can generate passive income constantly.
- The messages of branding on the Internet you can easily upgrade – The digital edition of today allows you to make changes or add content with ease.
- The branding on the Internet creates different angles of perception to you – The branding on the Internet is still in its early stages, your posts can position you as an industry leader in innovative and do qualified people take a look at their offer in the first instance. The branding on the Internet will separates you from your competition in a way that no one else can.
¿What type of companies will benefit from a program of branding on the Internet?
You know how frustrating it is when you see, hear or read about other people in your industry – who are less qualified and experienced than you are – to get the recognition and the money that should go to you? The branding on the Internet is for people who are willing to take immediate action and consistent to correct that. It is for companies that want to dominate their industries.
The branding on the Internet provides information focused on their ability to offer cost-effective solutions to the problems your target market has. The branding on the Internet build your reputation and image faster, easier and cheaper than any other form of promotion. What is more, The branding on the Internet conveys his enthusiasm, so that makes the prospects have a clear idea of his personality, Philosophy and ethics.
In other words, the branding on the Internet separates you from the competition!
Imaggine in your mind how cool it would be if their competitors did not appear on the radar screen of your prospects. The branding on the Internet helps to get the customers that are purchasing.
How are consumed the messages of branding on the Internet, that is to say, how people access them?
Through the branding on the Internet their points of sale are everywhere. The basis of the program of our promotion is the presentation of videos in short format and the distribution of these videos on different portals like YouTube, Yahoo Video and MySpace. In this moment there are more than thirty of these sites for sharing videos, and send videos to all these sites for several days.
These publications video are specially coded with the key words of the target market that is looking for what you offer. It is not uncommon that the videos start to appear in keyword searches almost immediately. And it is also very possible to get three or more links to your video on the first page of Google in a week or less.
You can also send your MP3 audio files to a dozen sites of podcast, and can also post their audios and videos in more than 60 social media sites, such as Facebook, Twitter, Technorati, Squidoo and Del.ing.us, to name just five of the most popular.
By the way, don't worry if you have never heard of these sites or what they do. Hundreds of millions of people if they have heard of them and use them every day to get information about products and services they want to buy. The key is to get the maximum exposure from your messages quickly and consistently. The greater the number of people who see your messages, you will develop more business that is going to do. It is as simple as that.
How do the customers know what they say their brand messages on the Internet and how long they last?
We use a simple formula that makes it very easy to generate content. It is called the system ten the cube, and consists of:
- – Ten questions and answers about your business, similar to the most frequently asked questions (FAQ) that you probably already have in your web site.
- – Ten questions and answers additional that you would like your customers will do to convey the hidden profits and the benefits of what you do – what we call, SAQ''s (Should Ask Questions), "Questions that need to be made."
The FAQ (frequently asked questions) and the Questions that should be directed (SAQ), can be run from 30 seconds to a couple of minutes.
Then, it is recommended to do a combination of the following for the third group of ten Messages:
1. 4 to 5 Videos including:
to. A video of 1-1/2 to 3 minutes in duration with the introduction of its home page.
b. A video of 1-1/2 to 3 minutes in length that conveys the three main benefits of what you do, and the main difference between you and your competition.
c. 30 seconds of "thank you" message that plays after that people register on the capture page through your offer.
d. And then, depending on your business model, videos additional you could show your facilities, your staff, your flagship product or service, or any other area of your business that you want people to know.
2. And then it is recommended to do 4 to 6 videos of customer testimonials. Get this is much easier than you think using the "3 Magical questions" formula that we will share with you when you become our client.
Then, you can extract audio from videos and convert them into MP3 files, to make podcasts and create a CD for physical distribution.
We can in addition, have the content transcribed and put into one or more PDF files for downloading or printing and physical distribution.
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