Even if you're not planning on selling online, a well-designed site is essential for any business.

 

Question: How my business is very small, just me and two employees, and our product really can't sell online. Do I really need a website?

 

Reply: That is a good question. In fact, it is one of the most important questions and that is do it more often in the era of digital business. Before I answer, however, we will produce a throwback to the first time I was asked this question. It was around the year 1998, during the first years of life of the internet.

 

He was giving a lecture on the impact of the internet on small and medium enterprises – SMES, in a tourism company in havana, Cuba. In the year 1998, which was decades ago, the future of e-commerce was something that no one I knew well, but even the futurists, the more negative were in agreement that all the signs indicated that a large part of the income of the business in the future is derivarian of the transactions on the Internet as a result of the efforts of online marketing.

 

Therefore, if your business does not have a web site, even if your business is small and sells products or services that you do not believe that you can sell on the Internet. My answer in 1998 was the same as my answer today:

 

Yes, if you have a business, you should have a website. Without a doubt.

 

In addition, do not rush to belittle your product or service as something that can not be sold on the Internet. Today, there is very little that cannot be sold through the Internet. More than 2 billion customers are now making use of the Internet, buying everything from books, computers, cars, real estate, jets, natural gas-whatever. If you can imagine it, someone is going to find the way to sell online your product or service to as of place.

 

Let me clarify a point: I'm not saying that you should put all your efforts in the sale of its goods or services only through the Internet, though if your product lends itself to achieve sales easy to in Internet, without a doubt, you should consider doing so immediately. The point is that you should at least have a web presence so that current customers, prospective customers, business partners and even investors can quickly and easily get more information about your business and the products and/or services that you offer.

 

That said, it is not enough to have a web site. You must have a professional-looking site if you want to be taken seriously. Since many consumers will search for information online before making a purchase in a store, a mall or simply a local physical in any street of any city in the world, your site may be the first opportunity you have to give a good impression to a potential buyer. If your site looks like it was designed by a child trying to express their creativity immature to discover colors and shapes, their opportunity to make a good first impression will be lost.

 

One of the best things that has the Internet is that it has leveled the playing field of the business when it comes to compete against large. As I have already mentioned, has a single chance to make a good first impression. With a well-designed site, your small website can project the image and professionalism of a company much larger. The opposite may also happen. I have seen many web sites of large companies that are so poorly designed and difficult to navigate, which completely lack professionalism and credibility. If that is the case, the worse for them.

 

Also to mention that yours may be a small page, but when it comes to benefiting from a website, size does not matter. I don't care if you are a single man or a giant company of 10,000 employees, if you do not have a website, you're losing business compared to other companies that if they do so.

 

Here is the exception to my rule: In fact, it is better to have no website than to have one that will make your business look bad. Your website says a lot about your business. Or, he says, “IHey, look, we take our business so seriously that we have created this wonderful site for our customers!” or screaming, “Hey, look, I let my nephew of 10 years of age, should design my site. Good luck if you can find what you are looking for!”

 

Your website is an important part of your business. Be sure to treat it as such.

Follow these maxims to grow your audience of your business.

 

What should we know before our company goes after a niche market?

 

Most companies, whether large or small, direct their marketing to select niche markets. Even the manufacturers of the highest prosperity, carefully analysed to segments of the target market, to maximize the effectiveness of their programs and often tackle different niches for each product group. Hewlett-Packard, for example, sells computers all-in-one (all-in-one) or also called “combos” of printing, fax and photocopy, for the market segments of the home Office, while aimed at companies in larger units of higher price which have unique function.

A niche market can be very profitable. For example, imagine that offers a product or service that is just right for a select demographic group or ethnicity, such as hispanics. Could generate a campaign for internet for that select group of people, for which I would hire rates considerably lower than those used for a wider audience. So your marketing budget will reach much more and would allow you to advertise with greater frequency or to use a combination of media of wider communication in order to increase the result.

Taking only a niche, can be a low-risk way to grow your business, always and when you keep in mind some important rules:

1. Meet your unique needs. The benefits you promise must have special appeal to the market niche. What can offer new and attractive? Identify the unique needs of your potential audience and find ways to tailor your product or service to them.

To start, consider all variations of a product or service that you can offer, for example, when it comes to marketing of shoes, these have changed over the years. But let's suppose you are a manufacturer of shoes and you will invent a new brand name to improve the circulation of the athletes to run their sports activities. You'd have something compelling and unique to offer to a niche market–the members of the soccer teams or volleyball to your neighborhood, to mention an example.

2. To say the right thing. When approaching a new market niche, it is imperative to speak their language. In other words, you must understand “hot spots” in the market and be prepared to communicate with the target group as a member of them–not as a stranger. In addition to launching a unique campaign for the new niche, you may need to modify other basic items, such as your slogan of the company if it translates poorly to another language, for example.

In cases where taking a new niche market is not affected by a change of language or customs, it is still essential to an understanding of the fundamental issues of their members, how they prefer to communicate with companies like yours. For example, suppose a business that markets leather goods primarily to men through a Web site decides to target working women. As men, working women appreciate the convenience of shopping on the Web, but expect more content, so that they can comprehensively evaluate the products and the company behind them. To increase the sales from the new niche, the marketer's Web would have to change the way it communicates with them by expanding its site, in conjunction with revising its marketing message.

3. Always test the market. Before moving forward, assess the direct competitors you'll find in the new market niche and determine how you will position against them. For a general overview, it is best to conduct a competitive analysis by reviewing ads, brochures and Web sites of their competitors, looking for their points of sale key, along with pricing, delivery and other service characteristics.

But what happens if there is no existing competition? Believe it or not, this is not always a good sign. It is true, may mean that other companies have not found the key to provide a product or service in this niche and will want to buy. However, it is also possible that many companies have tried and failed to penetrate this group. Always test-market carefully to gauge the receptivity of the market for your product or service. And move cautiously to keep your risks manageable.

SEO for beginners

 

When starting from scratch, it can be difficult to know how and where to start. SEO is not different from the rest of the actions in this regard, and may therefore be useful to know what things can be needed to be done to achieve success in the optimization of search engines. This article attempts to look at the best SEO strategy for beginners and marketing in local media.

 

In the first place, you may wonder what really is SEO. This abbreviation stands for (Search Engine Optimization) that is not more than the optimization of the search engines and is the process by which a person makes your site more noticeable in search pages like Google, Bing and other similar sites.

 

To have Web pages recognized by the search engine optimization, try, usually, to get backlinks, these are links to your own site from other websites, preferably from the most important sites that deal with a similar topic to yours. The more links you get a web site, the more importance it acquires such a site, which makes it likely that it is more seen. A person can create backlinks, submitting articles to sites that are dedicated to this purpose with links to their own pages.

 

Other ways that a person can get your site more recognized on the search, it is through the use of proper keywords in the articles it publishes. This may require a bit of research, but it is usually common sense and requires that a person think about what words might be more likely that they are looking for people online. Once you have found keywords that correspond to the content of the Web site, the words can be placed in the introduction and conclusion of the articles, as well as in the title. This can help to tell the bots search the content of the pages and help those pages to obtain better positions in the search pages more appropriate.

 

Perhaps it is best to do some research online. Many companies offer advice on the subject and there are many articles that detail the ins and outs of how to work with backlinks and key words. This can help a person to understand what you are doing and make less mistakes.

 

All of this of learning to think like the search engines, often it seems an easy thing for people, but normally we do not act on what we learn. To know something requires actually a practice to achieve what you are learning. Otherwise, we can enter through one ear and exit the other, so to speak. Therefore, it will be very useful if one tries to apply soon what is learning in the learning process.

 

These were just some of the main things to keep in mind about the search engine optimization. For more information on the best SEO strategy for beginners, there is much more on-line help.

Introduction

 

Create and execute a mobile marketing campaign is a process that involves several steps. Learning the steps takes time. It is not usual for the sellers new, start with ideas are very ambitious about the kinds of things that they would like to do, is only encouraged once they begin to have an understanding of the challenges. don't worry, find the right path for your brand using mobile marketing is a continuous effort, with the potential for long-term benefits.

 

Vendors must consider several factors when developing a mobile Marketing campaign:

 

Audience addressable. How many phones currently in the target market can support the technology (for example, MMS) or the application (for example, wallpaper) that will be used for the campaign?

 

Case Study. Are there other brands using mobile marketing to reach the target audience? If so, what has worked and what has not? There are some best practices for this type of campaign?

 

Variables. What are the technical limitations and creative? how can the campaign be customized to suit any operator?, what requirements of the phone and the network? If so, how the customization will affect the cost of the campaign and the calendar?

 

Business case. What is the anticipated cost of the campaign? what is the campaign likely to provide a solid return on investment (ROI)?

 

Partners and facilitators. What agencies and/or providers of mobile services are the ones who need to work, in order to run the campaign?

 

Time. How much time would it take to create and run the campaign? do you adjust the time line that the objectives of the brand?

 

Media Integration

 

One of the reasons why mobile marketing is so effective is because it has a way to reach their target demographic throughout the day instead of only when they are in front of a computer, watch tv or read a magazine.

 

Another reason is that mobile marketing can leverage other media, such as the inclusion of a short code on a billboard that passers-by can get by going close to the source transmitter (example: Bluetooth).

 

These reasons highlight why it is important to consider where and how consumers tend to be aware of a campaign of mobile phone?.

 

For example, it is useful to know the area where you live the target audience, works, or plays that you like, as well as what he reads and observes. This information can be used to determine if the campaign of mobile telephony can create awareness through the use of ads in magazines, in an ad in a bar, on a poster in a public transport or on the radio.

 

Recent research shows that television is the main media of communication, to educate and to encourage consumers to use their phones or mobile devices to participate in a mobile marketing campaign.

 

First Steps

 

Your first mobile marketing campaign will be the first learning experiences, but that doesn't mean you can't have success. However, their success depends in part on choosing partners that have extensive experience in mobile marketing.

 

Campaigns initial are Also an opportunity to gather valuable information about how your target audience responds to mobile marketing.

Internet Branding in practice

 

The beauty of this is, unlike the traditional ads for radio and television, that there is no time limit that you have to fulfill. Your audio or video needs to be long enough to convey your message, no more, no less. If that is a minute and 5 seconds, so be it. Doesn't really matter.

 

Now you may be thinking that this is too much work and is too technical.

 

Well, it does lack a bit of upfront work, but it is not technical at all. If you have a video camera that sends a digital format, without the need for a professional-type (we've used from a web-cam, until a photo camera to create videos), and you can set up a place with adequate lighting and a relatively quiet, that is all you need. In fact, many of our clients create their own videos with the video camera Flip. It is a video camera agile, the size of a cell phone modern that has a built-in microphone, zoom and video monitor. It is available in different models, but I recommend that you get a model with a HD so that its output has the resolution is moderately high. And to get the final video, once you finish it, you only have to plug it in to the USB port and effortlessly download the video to your computer. What could be easier?.

 

The Flip is absolutely fantastic for recording video testimonials. I'm going with my flip HD wherever you go. Each employer is required to keep a Flip HD all the time! as you Never know when there is a good opportunity to take a video or get a witness.

 

What are the steps needed to create a message of Internet Branding?

 

Step 1 it is the creation of its core brand main. It is about defining your target market and the main advantages of working with you, along with the reasons why the people should believe in you and your promises. You need what I call “just an advantage”. This is the difference more interesting and meaningful between you and your competition.

 

By the way, many business people and professional service providers never take the time to develop a core of the core brand; which explains why most people will never achieve the success you are looking for. When you become our client, we help you create the central core of your brand. And this alone, we can double or triple their sales and profits if it integrates in your marketing plan.

 

Step 2 is to compile the FAQ and SAQ, along with what you want to say in your videos.

 

Step 3 is to start getting video testimonials.

 

This may seem like a lot of time-consuming or difficult to make. Remember, however, that you only have to make the most of it once. After that is produced and distributed, we will work tirelessly for you 24/7/365, and we will continue to work during the time that you keep – that is indefinite at this time. Its contents can be recycled, reformatted and re-used in a way that can be used time and time again.

 

How can customers monetize their brand messages on the Internet?

 

The main way is to get people to visit your website after viewing or listening to one of their brand messages.

 

Already being there, the customer can take one or more of the four possible desired actions:

 

• you can call
• visit you at your place of work,
• complete a form on the web site of a special offer or to request more information,
• or they can buy something, if you have implemented the e-commerce.

 

However, depending on your situation, you can repackage your content and vendelo. This is called marketing information and is the most profitable business that anyone can have.

 

While a discussion of info-marketing is beyond the scope of this post, suffice it to say, that if the information products are not part of your mix, you are leaving thousands – even millions of dollars on the table for someone else.