It is a requirement of online success. Research has shown that 80 percent of marketing today begins with online searches. In some categories (especially the high-cost and long-lasting B2B), the figure is even higher, encroaching on the 100 percent.

80 percent of marketing today begins with

in online search.

Any web site cannot be found on the first page of a search, not to be so, then you are essentially wasting your online marketing. In a nutshell, this is because consumers can't buy something they don't know. At this point, it becomes simply a business or a matter of marketing, but a matter of survival.

And even though the positioning of your site is solidly on the first sheet, it will not be left there without maintenance tireless testing, and optimization. SEO works very much like physical fitness. It is much more difficult to get your optimal shape, but once you have reached your goal, it is much easier to maintain that level. A warning, if you stop smoking, you may quickly lose the beneficial effects of months or even years of effort. As the exercise is more beneficial with a good diet, SEO is always best combined with pay-per-click marketing.

Approach

Our SEO consultants work to optimize the position of the websites of our clients in all the major search engines. We combine strategies, internet consulting, and technical approaches, focusing on the selection of key words, the modifications web, tagging, linking and a series of factors of high value, as well as the technical implementations. Examples of these measures include:

• The reorganization of the navigation structure and the information in your site.
• Modify the code of your site to achieve better positioning in the search engines.
• The determination of the key phrases and search words that people may use to find your brand.
• The analysis of the sites of your competitors, based on organic searches for specific keywords.
• Examining content layers and internal structure in order to increase the probability of that is indexed and, therefore, raise the overall position of the page on your site.
• Development services fund as linking to reliable sources, the websites related to the industry.
• Drive traffic to your site with marketing materials on-line.
• The performance of monthly audits that include summaries of performance, observations and recommendations for the following 30 days.

There has been much discussion about the responsibility of marketing. It is not easy to go from a vision of the world based on the cost of marketing, to investment-oriented. In RACB Consulting, these notions have been part of our culture for many years, whether in the form of consultancy, viral marketing, social media consulting or marketing e-mail. And as we move to higher complexity, the feedback information with the online marketing, we have found our commitment to the measurement process which is a distinction that our clients appreciate a lot.